From the Kronenbourg website:
The new ad from Kronenbourg 1664 introduces our new product. Dynamo Systeme - a lager that gives you smaller bubbles for a smoother taste.View the ad here.
Shot in Prague, the ad brings you into the world of the Kronenbourg kitchen hidden within the Dynamo Systeme widget and follows the work of our expert bubble chefs as they use their culinary skills to create the smaller bubbles found in new Kronenbourg 1664 with Dynamo Systeme. Under the supervision of the Head Chef, each chef uses their individual skills to ensure that each bubble is the perfect size giving you the smoother tasting larger.
Prolific director Tony Kaye was chosen to shoot the advert as a consequence of his unique way of looking at the world. The script itself introduces the viewer to a surreal world and therefore the storytelling needed to capture this. Tony’s belief that the story must always be based on reality to ensure that those watching can relate to the idea enabled him to create the world of Dynamo Systeme and invite the viewer to experience it through his eyes.
No comments:
Post a Comment