Tuesday, 3 June 2008

Tony Kaye's "Relax" ads for British Rail from 1989

Tony Kaye's ads for British Rail took the typically unappealing British train journey and romanticized it into something pleasurable. A mood piece, Kaye depicted a chilled out trip in a haze of sepia, set against a laid back soundtrack. Loved by the ad industry, the adverts were criticized for their inaccuracy in depicting the more scummier reality of train journeys.

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